In Sell with a Story, Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula from leadership to the sales arena. In this new book he identifies the ingredients of the most effective sales stories and reveals how to:

• Select the right story

• Craft a compelling and memorable narrative

• Incorporate challenge, conflict, and resolution

• Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency

• And more

Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your own experiences into stories that sell.